Auckland launch, tick.
On Tuesday, Again Again launched our cups-as-a- service system into the Auckland market.
The last there days have been some of the most exciting I have had in business. And they set the way for mind blowing impact in the waste space, if even only a half of the conversations that have been had result in action. Melissa and I are very humbled. We feel very privileged to have received the aroha, support, and commitment to action that we have since national media has picked up the Again Again story, 30 inner Auckland cafes have launched the system (joining 55 in Wellington), Auckland Zoo has ditched single-use cups altogether (that's 160,000 cups a year diverted from landfill), and social media has amplified the noise.
We are really excited to be in discussions with national institutions, facilities management companies, councils, tourism industry key players and of course hospitality companies, small and large. Now that Again Again has modelled a commercial, scalable, and robust system that poses a genuine, convenient (no pre-planning required) alternative to single-use cups, the final piece of the puzzle is implementation at scale. We are ready.
We are very thankful for the support from Pippa Coom, Chair, Waitematā Local Board, who helped us launch on Tuesday morning, and Penny Hulse, Deputy Mayor of Auckland, who we met on Monday and received effusive support from. Penny couldn't make it to the event, as she was fighting the good fight, chairing the Environment and Community Committee, and pushing through the Auckland Council Climate Emergency (great job Penny!). Each councillor at this meeting started their day with an Again Again cup, and the good news story that new systems can be created that will change the lay of the land.
Thanks to Rachel Brown, CEO of Sustainable Business Network, whose passion for change shone through with the eloquent dressing down that we all got for things just not being able to continue they way they are! So great. It is a pleasure to be surrounded by people like Rachel, Dave Watson, Laurie Foon and a widening network of passionate and deeply ethical business operators who are choosing to do things differently.
Thanks to our amazing team - Amanda Lowe in Auckland, and David Binstead in Wellington. There is a lot of strategy and operations that goes into milestones like we have ticked off this week, and the effort that our team has put in has been incredible. We may be going great guns, but we are still a start up in only our fifth month post revenue generation. Everyone pitches in to make the magic happen. I'd also acknowledge that all of our whānau also carry some of that load; a very grateful nod to them too. Thanks lovely people. Not only are our team outstanding, they are a bloody hoot as well, and it is a pleasure to work alongside them in all respects.
Special thanks to Ainslie Herrell and her team at Hipgroup for early stage support and a great venue, Jeremy Hansen from Britomart again for marketing and logistics support, Allpress for contributing coffee, Mike Murphy and Olivia Coote from Kõkako, and Malcolm Rands from EcoStore who have been a great support, along with Nigel and Cathie Cottle from Crave and Kind in Morningside and Pato from Good Karma Coffee who have been there from the start, and of course all the partner cafes who have had the foresight to join the Again Again network before it has been proven in Auckland.
Our Auckland Waste minimisation partners, Kaipatiki Project and Ecomatters are kindly contributing to our activation event in Takutai Square. Thanks too for Kristy Lorson from Earthsavvy who has done the same.
Early signs are that the Auckland public are embracing the Again Again system and that uptake is good. Once we get the cafes to the same performance levels as those in Wellington, and based on 20% uptake, we forecast that the entire network will be diverting 50,000 cups a month. How about that. Oh, and the 13,000 on top of that from Auckland Zoo. (We caveat this with an acknowledgement that our data is not robust - we don't oblige cafes to report on usage, so use the small amount of data that we have to extrapolate out across the whole network. That said, we believe it is in the right ball park.) Our audacious goal is to be diverting 12 million cups a year by year three. Here, hold my drink.
It’s been an exciting, tiring, happy week. This week, we may have made one tiny step towards saving the world. We are proud of that, but acknowledge that we are only the pointy end of a very big community that is all working towards the same end. Thanks to all those people who are joining the team - cafe peeps and coffee drinkers alike. You guys are all sustainability rockstars.
13 June 2019