Again Again Auckland Pilot. An invitation…

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For coffee vendors concerned about the unsustainable impact of providing disposable cups for takeaway coffees, Again Again is a cup lending system that eliminates single-use waste, protects customers’ desire for convenience, and retains the branding opportunities provided by disposable paper cups.

Again Again has piloted with great success in Wellington. It’s Auckland’s turn and we invite you to be a part of the reuse revolution!

Vendors are selling to increasingly conscious consumers, and Again Again offers a risk-free, marketable opportunity to be part of the solution to disposable cup waste. Additionally, for vendors operating on tight margins, Again Again’s scheme is based on a monthly service charge. If just 20% of your takeaway customers convert to using Again Again cups, it is likely that our cup lending system will cost you less than your current costs to buy disposable cups.

The Wellington pilot has completed, the results have been terrific, and we are now inviting you to join Auckland’s front-runners in the fight against single use cup waste. Join the reuse revolution!


Inclusion criteria

Inclusion if by invitation only. Your cafe will need to be in the area that we have identified to test the Again Again system. In order to reduce cup loss, Again Again will expand region by region - ensuring a web of cafes in each area that will give customers lots of access to return and reuse cups within the system.

Partner cafes must have capacity to sterilize utensils in line with NZ Food Safety Regulations 1974 and be licenced for this by your city or regional council. If you are only licenced to serve drinks in single use cups, you can't be in the team (yet - we are working on that for you though. Watch this space).

You will need to agree to the Auckland Pilot Memorandum of Understanding.


How it works

(*How it works from the customer's perspective)

We like to call it Cup as a Service (CaaS). We loan you as many cups as you need to have them on hand to offer your customers the opportunity to #choosetoreuse.

To keep everyone honest, there is a usage fee for the cups and lids. We will charge the cafe a usage fee and when a customer uses a cup, the cafe will on-charge that usage fee. The customer is now borrowing from Again Again, (not you, the cafe), and on balance it has cost your cafe nothing - your cafe has paid the $3 fee to Again Again and received $3 back from the customer.

Whenever you need more cups and lids, or if they are building up and you need us to take them away (and credit you for the usage fee) we will do just that. We will also take all the risk on the lost cups, and will take back all cups and lids to bring their end-of-usable-life journey to a responsible close.

We charge partner cafes a monthly CaaS fee. There is a tiered subscription structure that scales with the volume of takeaway coffees that your cafe serves. If 20% of your customers use the system, the cost of this fee is likely to be less than you are currently paying for the single use cups that you would otherwise be purchasing.

View the Vendor Terms of Trade here.

View the commercial rates here.

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But, does it really work?

Yes! It’s crazygood!

In November/December 2018, we piloted the Again Again system in 14 high profile cafes in central Wellington, Newtown and Lyall Bay. In just the first two weeks, these cafes collectively saved 1500 cups from landfill!

On average half of the pilot cafes hit the magic uptake metric of one-in-five customers choosing to use Again Again cups in the first week of our pilot. It’s at that point that the scheme becomes affordable for cafes. At the upper end, within one week, one cafe averaged over 80% of customers converting each day. The offset value of this - in single use cups that your cafe will no longer need to purchase - has the potential to make the Again Again system considerably cheaper for cafes than purchasing disposable cups.

And people love it!

The unsolicited instagram-stories flying around show how ready our community is for a solution that works at scale, and how passionately they have embraced it. Several of our pilot cafes have reported that brand new customers have actively come to seek out the Again Again system at their cafe.


Getting set up

Once you have registered as an Again Again partner cafe, you will receive a kit of Again Again cafe collateral to install in your cafe.

This will include the following:

  • A5 Counter info and stand  - the How it Works graphic on the front (shown) and the Customer Terms of Use on the back. Alternatively, we can provide this in a laminated wall poster, A4 or A3

  • A transparent Again Again network sticker - for placing on door or window to identify your cafe as being in the Again Again network

  • Some 'Sleeves for reuse' labels in either Kraft or white labels. This is to mark a collection vessel for such use.

  • Inclusion on the Again Again map that customers can access on their phones.

  • Your cups and heat sleeves, as per your initial order.

You will also be provided with a Standard Operating Procedure and access to an online training portal to support you and your team becoming flag fliers for zero waste practices in the coffee industry and to safely deliver the Again Again system to customers.

Again Again will use social media channels to welcome your cafe to the network and provide you with social marketing collateral for you to do the same.


Impact Forecast

If one average cafe pours half its takeaway coffees into an Again Again cup instead of a single use cup, this will divert about 20,000 cups from the landfill each year. Of course, this will vary a lot from cafe to cafe, but it’s fair to say that your cafe can be #partofthesolution. Come join us.