How it works
(*How it works from the customer's perspective)
We like to call it Cup as a Service (CaaS). We loan you as many cups as you need to have them on hand to offer your customers the opportunity to #choosetoreuse.
To keep everyone honest, there is a usage fee for the cups and lids. We will charge the cafe a usage fee and when a customer uses a cup, the cafe will on-charge them for that usage fee. The customer is now loaning the cup and lid from Again Again, (not you, the cafe), and on balance it has cost your cafe nothing - your cafe has paid the $3 fee to Again Again and received $3 back from the customer.
Whenever you need more cups and lids, or if they are building up and you need us to take them away (and pay you back for the corresponding fee) we will do just that. We will also take all the risk on the lost cups, and will take back all cups and lids to bring their end-of-usable-life journey to a responsible close.
We charge partner cafes a monthly CaaS network fee. There is a tiered subscription structure that scales with the volume of takeaway coffees that your cafe serves. If 20% of your customers use the system, the cost of this fee is likely to be less than you are currently paying for the single use cups that you would otherwise be purchasing.
View the Vendor Terms of Trade here.