25% of all office waste is the single-use packaging from coffees and lunches. Office waste audits show that the vast majority of this comes from 1-3 local vendors.
It’s time to take action. Here’s how you can make a material difference to your CSR/ESG metrics…
It is tempting to look at the packaging waste in your bins and believe that by providing reusable containers in the office, the problem will be addressed. In fact, the problem of packaging waste only ends in the office–it starts in the local cafes from where the food and drinks are purchased. Ergo, that’s where the problem needs to be addressed.
Again Again has built the overarching solution–we enable people to borrow reusable containers at the point of purchase. The solution to in-office waste, for businesses like yours, is to activate your team to borrow reusables from your local cafes, and make this the new office normal.
Activate your people to go circular. Get lunch and coffee waste off your site–and make a real difference to your impact on waste.
Again Again offers an activation campaign including events, internal comms, and the sweetener of a free hot drink so you can engage your team and help them tweak the behaviours that lead to waste.
Your return on investment is a measurable reduction in packaging waste. We can also assist your waste and carbon reduction reporting with data insights from the campaign period and beyond.
To be relevant to your people, this change initiative is best run in tandem with the few local cafes that are most frequented by your team. They need to implement Again Again’s returnable packaging system, if they haven’t already.
The campaign is customisable. By using a referral code to activate your team, we can measure the impact of your efforts and provide you with reports of the waste reduction your business has achieved.
It’s WIN WIN WIN. Great for your team. Perfect for your ESG board reporting. And most importantly, you’re showing up for Planet-kind.
BASE CAMPAIGN: For deployment when a foyer, or nearby, cafe has the Again Again platform available. Six-week campaign. More details here.
| Element | Description | Cost | Benefit |
|---|---|---|---|
| Campaign collateral | Posters as digital assets, 6* weekly social media posts and copy, using impact data to give feedback and motivate further change |
$300+gst | Motivate and enable |
| Custom referral code | Shout your team a free hot drink the first time they borrow. This is a requirement, as activity insights and date reports are taken from this. |
Just cover the cost of the coffees | Trigger the action. Measure the impact downstream. |
| Campaign Data reporting |
Impact report and data visualisation. Includes waste reduction volumes, total people activated, and impact report for the period of the campaign. This data links into the social media tiles. |
Included | Wrap up a successful campaign and report on the impact you have achieved. |
| Element | Description | Cost | Benefit |
|---|---|---|---|
| Extra scan station | For use in common area, to capture the use of personal reusable containers Customised for the business |
$250+gst per station | Add personal container use to aggregated impact data. | Activation event Week ONE of campaign |
2 x Activators–engaging with your team, talking waste reduction, nudging behaviour change & app downloads. The event is help in proximity to the relevant cafe. 8am-11am. Coffee time! SEE HERE FOR MORE DETAILS. |
$600+gst | Motivate. Enable. Trigger. Super change the behaviour change... |
| FULL Data reporting |
Monthly impact report and data visualisation. Includes waste reduction volumes, total people activated, and cumulative impact over time. Quarterly Impact Posters/social media tile. |
$2700+gst annually |
Impact and waste reduction metrics suitable for board reporting. Quarterly motivation to grow impact. |
| LITE Data reporting |
Monthly impact report and data visualisation. Includes waste reduction volumes, total people activated, and cumulative impact over time. |
$2000+gst annually |
Impact and waste reduction metrics suitable for board reporting. |
Include the following: All data graphed per period (week/month/quarter) AND cumulatively. Raw data is supplied as a CSV file.
Total units of single-use packaging waste avoided (#).
Weight of the single-use waste that has been avoided (kg), also visualised as the weight of a (cute!) sea creature - the same as in the app.
Volume of carbon emissions reduced by taking the associated volume of waste out of your waste stream.
Total number of people engaged, weekly average users, Uses per week/per user
If you already have a cafe in the foyer, or close by, that has the Again Again platform and returnable container in place, you are halfway there. Your team are ripe for activation!
If a cafe is present, but not using the system, your business can work collaboratively with them to get set up - and they will make them money. (Reusing Again Again containers is cheaper than single-use packaging, and your activation will drive business their way).
First up, you’ll need to survey your team and find out where the top eateries and cafes are. You need to target these cafes so that everyone is happy!
Cafes will need some containers to loan out–this is usually their major hurdle to establishing the system.
Your business could subsidise this and purchase some containers for them. These could even be branded for your company.
Again Again sells containers that are interoperable between all cafes in the network. If they go missing from your local cafe, we will replace them at no extra cost to you, so your local system will be maintained.
If branded containers are your preference, we can help you get these stunning Returnr containers branded for your local network. Alternatively, you can purchase containers from elsewhere - anything goes - as long as the cafe is prepared to stock them.
With containers you underwrite, the vendors will need to sign onto our platform only plan. It will cost them the same or less than the single-use packaging they currently purchase and they only pay for what they use - no monthly subs.
Most likely, there are other organisations in your building/area with whom you could collaborate and collectively support your shared community. Reach out and talk to them too, and do it together. This is a powerful community action, and you will get plenty of ESG merit for it.
Your customers want to see your ESG/CSR stripes, your young and dynamic team demand it, and the planet needs it.
New Zealand’s new waste strategy is being finalised and it is forecast to come into legislation in late 2022. In the proposal, national goals for 2030 are set for a 5%-10% reduction. For businesses and the public sector, waste reduction goals are set at 30%-50%. For government departments these targets will be mandated.
Businesses and organisations have a large role to play in shifting behaviour at scale away from the take-make-waste linear economy that is our status quo and adopting circular economy models. It starts by getting your own house in order. We can help you do this.
