Create some content!
Show us your stripes
Go you! You are down to the last two candidates for this role. Talking to you has been great, and now we want to see some of your work. Under a tiny bit of time pressure! (Welcome to start-up land.)
Tasks:
Create a short series of compelling content that attracts and appeals to vendor ‘persuadables’ - that’s those open to considering a future with their takeaway workflow creating less or no waste. They are not self-starters though - they’d be happy to do what they are told is right. They hold costs in somewhat higher regard than saving the world, but would like to save the world if it is no skin off their noses.
Explain how this content would sit within/relates to an existing or new Again Again campaign. This may include other market segments, other key messages etc.
Positioning:
Hospitality businesses offering on-the-go takeaway coffee are an astonishingly diverse sector. Sustainability-focused types, many change-curious operators, and also quite a few for whom single use doesn’t even register as a problem. Yet. In common [mostly] a dedication to meeting or exceeding expectations.
Again Again is a reusable coffee cup share system for takeaway without the throwaway.
Checklist:
Draft related social media content. 2-4 posts.
Include: headline, copy, and any other relevant info [example hashtags, @usernames encouraged] . If you feature links, these can just be described eg: [link to pricing details].
Include image/s. These can be mocked up, or a brief written: eg, coffee poured into AA cup with the words, ”Join the reuse revolution”. Include aspect ration etc.
Include when and where it will feature in that campaign. E.g. [location]at [time/day], in [x] channels
Summarise how this content fits within a larger campaign.
State how you will measure the effectiveness of the content.
Notes:
Take no longer than 60 mins! Less is more. Quality and relevance, not quantity.
Vendor-facing/focused. Vendors are hospitality businesses that currently rely to a greater or lesser extent on single-use cups for takeaway coffee. There are cost savings to be made if usage of Again Again significantly reduces the number of cups they have to purchase.
Include 3-5 images from within this private Again Again media kit link, or Unsplash. Screen grabs are fine - it’s visual relevance we’re after. No images will be used publicly, so no copyright issues.