The #uncompromising project
Get set up!
Woo hoo - our launch date is getting closer. The working date is now November 9th. Look out.
To get you up and running smoothly, and to get some info from you that we can use to support both you and the network at large, we have set this page up to streamline things.
Activate your scan station
You are welcome to go through the full vendor portal sign up and activate your scan station that way, or you can shortcut it by completing the form below.
Contribute marketing material
The campaign has a lot of standalone marketing materials in the pipeline, and over the next weeks this will be shared with you.
As this is an initiative that covers much of the brewing industry, we ask that you contribute brand specific material that we can wind into the campaign.
Video montage
Please shoot this in portrait with your phone. The ideas is that each cut is connected by the flagon blurring right into towards the camera, then pulling back to show the flagon on another journey to another place.
Don’t stress about the sound - there will be none (and set to music) in the Final Cut. A bit like below:
A flagon at your place
Showing the breadth of the locations the the flagons are available is important. Please will you submit an image or two that shows the flagon in the foreground being held by a disarticulated hand, with something that identifies your location in the background - it might be a brand mark, sign, distinctive mural etc.
This one below is indicative, but for this campaign, we’d also want that brand identifying behind the flagon. (and use the Again Againflagons!)
copy and quotes
Tell us about your business, your beer, why you care and want to be a part of the solution. Make it short and snappy, and in our own voice - we won’t publish essays! Maybe something like this:
We’re in the business of rocking great beer, and everything is better without a side order of waste. Rock on.
Sustainability is at the core of our business. There’s no beer on a dead planet.
It feels great to be in a team that is building a real world solution to an ugly problem. We’re just getting started.
Contribute to future marketing with incentives
Beyond the initial campaign, and coming up to Christmas, Again Again will be running some activation competitions. If you are in a position to contribute to these, we’d be very grateful. Merch and vouchers go a long way to engaging consumers in behaviour change. Clearly, we’ll keep promotions within the regulations that apply to alcohol promotion.