Sustainable packaging technology company Again Again is spearheading a pioneering project to trial reusable packaging in the craft beer industry, supported by co-funding from the Ministry for the Environment's Te Tahua Pūtea mō te Kirihou Auaha - Plastics Innovation Fund, Garage Project, and the Glass Packaging Forum.

The ground-breaking project gives craft brewers the opportunity to pilot reusable bottles for beer on tap. Up to 50 individual breweries will be funded to establish a reusable packaging asset pool, which promises a range of benefits from cost-savings to better environmental and community outcomes.

“Again Again has hit the bullseye,” says Glass Packaging Forum Scheme Manager Dominic Salmon. “They’re tapping into a sweet spot where there’s a great case for the power of reuse and it’s already taking off. This game-changing project will make it much easier for businesses and their customers to participate, and could unlock a massive shift in behaviour to make reuse the new normal.”

Download full media release, here.

Please contact nada@againagain.co.

Images.