Workplace activation base-campaign
Welcome. Congratulations on choosing to invest in your workplace waste reduction by activating behaviour change around the use of single-use packaging. Up to a third of all waste that comes out of workplaces can be packaging waste associated with the coffees and lunches that your team bring onsite. It’s a hard road changing behaviours, so we salute you for taking this on.
Your licence permits you to use the following resources in your workplace. Many of these are dynamic and will require some customisation with data that will come from the campaign you are running so the following act as guides only. All posters and physical assets are provided as files that you are responsible for printing in-house.
Collateral
Poster
Source file for customisation (Again Again access only)
Common area poster - generic, with FREE drinks promotion
Common area poster - generic, without FREE drinks promotion
collateral
Internal comms
This is a seven week campaign. It is to begin one week prior to launch, and then covers the six weeks following, including a wrap up at the end.
Each week has an EDM insert, and a social post.
Copy has been written, but we advise that your communications team use this as a base, and customerise it for tone/local appropriateness. After week 1, usage data will need to be inserted and can be accessed from the reports that will be sent to you. Some images many need customisation with this data as well.
