The #uncompromising project

We want your stories…

Are reusable glass flagons going off at your taproom??! 

Please let us share the news. Part of encouraging behaviour change is helping consumers realise how easy it is to be uncompromising on both materials and their sustainability footprint. And that means we need lots of examples of reusable flagons going gangbusters. 

We want to create FOMO for those who haven’t tried it yet -- and, btw, drive more business to your taproom via our app. Please help us spread the word by submitting an image or two that shows a hand holding the flagon in the foreground, with something that identifies your location in the background - it might be a brand mark, sign, distinctive mural etc.

And we’d love your words too.

If you could spare a couple of minutes to drop us a line or two in your own words that would be brilliant too! 🙏

Tell us about your business, your beer, your ethos, why you care about your sustainability footprint and have decided to be a part of the solution. Please make it short and snappy, and in your own voice - we won’t publish essays! 

Here’s a few examples - but really, the stage is yours 🤩:

We’re in the business of producing great beer, and everything is better without a side order of waste. 🤘

Sustainability is at the core of our business. There’s no beer on a dead planet. 🤔

It feels great to be in a team that is building a real world solution to an ugly problem. We’re just getting started. 🚀

Contribute to future marketing with incentives

Beyond the initial Uncompromising campaign, right up to Christmas, Again Again will be running some activation competitions. If you are in a position to contribute to these, we’d be very grateful. Merch and vouchers go a long way to engaging consumers in behaviour change. Clearly, we need to keep promotions within the regulations that apply to alcohol promotion.